Christina Warren of Mashable says, “Use Twitter effectively. This may seem like a no-brainer, but plenty of businesses and even B2B marketers aren’t on Twitter. Get an account on Twitter and start engaging. While having profiles on other social media platforms like Facebook and LinkedIn can be equally important, Twitter remains one of the best ways to find and engage with others.
How do you do that? Start by searching for phrases relevant to your business and by monitoring those searches regularly. Look at what people are saying and join in the conversation. If people aren’t necessarily looking for your business offerings right away, start joining other conversations of interest. The more you build bridges, the more likely you are to be noticed.”
To be relevant on Twitter, a company or individual must generate valuable content, both follow people and be followed, and participate in the conversation. For companies it is also key to track their Twitter presence; to know what people are saying about the company and know if people are listening to what the company has to say.
PowerWF for Twitter can help you create a Twitter feed that users will be attracted to and can help you become a valuable part of the community.
Become a News Source.
A recent survey of Twitter users found that 47% primarily use Twitter as a news source. PowerWf can help you become a relevant news source for your field or area of interest and provide additional content to your Twitter feed. With PowerWF you can easily create a workflow that monitors news relevant to your field and sends a Tweet with the headline and link. This is a great way to leverage readily available content to make your twitter account more interesting and a rich source of information that others will want to follow.
Search, Retweet and Follow
From a business perspective, the major goal of Twitter is to connect with users of similar interest. PowerWF can help you find and interact with those users by creating a workflow that searches for tweets that use a specific term, and then retweets the original tweet. Retweets based on your search terms provide more useful content to your followers. The workflow also automatically follows the user so that you can see what else they are tweeting about. Twitter users are more likely to follow people that follow them or have retweeted them.
Interaction
While content & gaining followers is important to your success, twitter is about interacting with the community. To be successful with Twitter, you have to respond to users when they are talking to you or asking a question. Using PowerWF, you can create a workflow to alert you via email if anyone mentions you, sends you a direct message, or tweets something about your company. This allowing you to provide a timely response, without having to constantly check twitter yourself.
Translate Tweet
For users interested in reaching out to users in the global community, it is possible to have multiple Twitter accounts to create Tweets in multiple languages. For example, you could create a workflow that retweets all of your tweets into Spanish using a second twitter account so all the information you are tweeting about will be available for Spanish speaking customers.
Twitter Presence Report
Once the other workflows are running, it is important to track how well you are doing. It is easy to create a workflow to gather various metrics and email the information on a scheduled basis.
References
- What Social Media Users Want
- 9 Killer Tips for Location-Based Marketing
- http://mashable.com/2010/03/18/b2b-social-media-tips/
- Social Networks Play a Major Part in How We Get News
- How The Top 500 Fastest Growing Companies Are Using Social Media
- 4 Key Mistakes Of A Social Media Competition
- How Search and Social Media Affect PR.
- Kodak’s Social Media tips.